Advertising Has Went Interactive
You go to the mall, train station, theme park, airport, retail center, or anywhere public and that weird and wonderful e-sign over there is talking to you personally? What's up with that? You've just entered the world of interactive signage that can help people navigate their surroundings, learn more about the local cuisine or night life or sale on brand high heels or you name it... And best of all, whatever the sign knows, guess what, it will put it on your mobile phone so you know it too!
More Targeted Selling Made Easier
People do not always know exactly what they want but they still get hungry or bored or impulse buy or just need something fun to do. Why not have your store or service information pop up when they are in your vicinity, when they are likely ready to buy? A hungry customer new to the area might look up local restaurants---what if yours shows up with a quick vid-ad showing sumptuous, mouthwatering dishes and a FOOT-MAP to get them there? Or what if the sign does not offer your information but instead your competitions? Who will get more sales!
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